William Coupon was born in New York City, but moved to Washington, D.C. and later to San Francisco. He attended Syracuse University and ultimately moved to New York City to begin his photographic career. He began in 1979 to photograph backdrop portraits of New York’s youth culture, to document its “New Wave-Punk” scene at the then popular Mudd Club in lower Manhattan. Commercial work soon followed for a variety of international magazines, record companies and advertising agencies. He continued to photograph portraits, often of various sub-cultures and indigenous peoples in the 80’s and early 90’s including Haitians, Florida State Penitentiary Inmates, Australian Aboriginals, Drag Queens, Alaskan Eskimos, Scandinavian Laplanders, Turkish Kurds, Israeli Druzim, The Traditional Dutch, Moroccan Berbers, New Guinea Tribesmen, Brazilian Caraja, Malaysian Penan, Native Americans, and the Mexican Lacandon, Huichol, Mennonite and Tarahumara. These were titled his “Social Studies” series. He was invited to photograph the world’s tribal leaders during Earth Summit in May of l992, in Rio de Janeiro, Brazil. His most current work embraces the digital medium, in places like Cuba, The Philippines, Venezuela and in his native America, which is more candid, but still formalistic in approach.
The portrait style is up-close and painterly, with very warm earth tones against a mottled canvas. The style is usually medium-shot and classically lit using medium format cameras, referencing the Dutch painting masters such as Rembrandt and Holbein. The portraits have a quality about them that is less about fashion than about personality and as groups there is attempt to show their disparity as well what is relatable amongst the earth’s faces in a manner that is real, non-compromising, or over-glamorized. They were often accompanied by environmental images, which have a noticeably journalistic feel. Other work includes a series of champion boxers, a nude series, a collected doll portrait series, and a still life project of found objects.