An English photographer/designer who spent years photographing the British rock elite, Karl Ferris best known as one of the principle innovators of psychedelic photography. Ferris grew up in Hastings, England in the 1950s. He became interested in art at a young age, studying at Hastings College of Art. He focused on Pre-Raphaelite painting, which later influenced his photographic style of the 1960s. After serving two years with the RAF as an aerial photographer where he worked with infrared spy surveillance photography, he moved into fashion, shooting for 19, French Mode, Marie Claire, Harper’s Bazaar and Vogue. Ferris’s most iconic collection of photographs are those capturing Jimi Hendrix and The Jimi Hendrix Experience in what is now known as a “psychedelic style.” Hendrix invited Ferris to shoot the cover for a US version of his album Are You Experienced. It was during this shoot that Ferris began experimenting with color and lens applications. The use of the fisheye lens and his innovative infrared film photographic technique created a never-before-seen effect that landed Ferris his first exhibition with Kodak London. He went on to shoot a variety of Hendrix albums, as well as a selection for Donovan and The Hollies. Now based in Ibiza, Ferris has moved into film producing/directing, as well as record producing, while still shooting special photographic assignments. His upcoming record, The Jimi Hendrix Ibiza Remix, is a mind-blowing fusion of Hendrix classics and electrifying dance beats.